Google’s Click Fraud Analysis

So, yesterday, Google released an analysis of click fraud. Basically, Google says there’s many flaws in how click fraud consultants determine a click is fraudulent.

A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants – flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated. We would like to share this research so that advertisers can be aware of these problems and so these consultants can use the information to improve their services.


You can download the entire PDF here. It’s 17 pages and is about 165KB. The post at the Inside Adwords blog is pretty lengthy, so go read the details. The analysis done by Google included a case study on 3 of the major click fraud firms: AdWatcher, ClickFacts, and Click Forensics. Google is worried that advertisers may be making changes to their campaigns based on inaccurate data provided by these third party firms. Which could adversely affect the performance of their online marketing campaigns. Boo!!

Adotas has a good post on the subject too.

Windows Kill Switch Coming?

Windows Genuine Advantage is Microsofts way of making sure you’re running a legal version of Windows. WGA is pretty easy to break, as demonstrated in this post at My Digital Life. WGA is currently optional but may be required in the coming months.

There are reports of Microsoft introducing a kill switch to WGA. The “kill switch” functions exactly as you would expect: if you don’t have WGA or your WGA authentication fails, Windows will stop functioning, totally.

He told me that “in the fall, having the latest WGA will become mandatory and if its not installed, Windows will give a 30 day warning and when the 30 days is up and WGA isn’t installed, Windows will stop working, so you might as well install WGA now.”

That’s pretty shitty of Microsoft to do. I think a whole lot of people are gonna be upset about this. Been contemplating switching to Linux? Now’s probably a great time to do that.

Really though, none of this matters, thanks to release groups like eth0 who release cracked versions of WGA hours after their official releases are out. The crackers will always be one up on Microsoft.